Branding

'Dare To Wear' is a school organization that a group of other students and I are in the process of initiating to promote the Textile, Merchandising, and Fashion Design department on campus.
I was elected to the executive board as the Graphic Designer to create visuals like posters, flyers, stickers, and merchandise for our club.

As an assignment for my Product Development 3 class, we were instructed to design winter/holiday themed packaging for a sample size product.
I designed packaging for the Marc Jacobs Velvet Nior Major Volume Mascara based off the signature Marc Jacobs Tote Bag.
My intention was to create a novelty product packaging that embodies the luxury element of Marc Jacobs.
I also included a small window on the front of the product so customers can clearly identify what is included in the package.

The concept of the brand "Slo'D" (Pronounced Slow-"D") is to create vintage inspired basics that are both environmentally friendly and adaptable.
Products for this brand are created to have versatility in personal style and gender expression.
This collection is named after the 1900's lingo "Do Tell" meaning surprised/tell me more.
The garments themselves are also based on the 19th century, specifically Victorian wear.
To promote sustainable practices and reduce textile waste, the garments would be made of deadstock, remnants, reused, and recycled fabrics.

For my Product Development 3 class, we are currently working on a semester long project with the task of developing a mock brand and product line.
The brands mission is to utilize recycled fabrics and upcycled textiles to create unique and affordable children's garments.
Goal is to give parents the opportunity to shop guilt-free for their children's clothes.